Our Story
About ROWH
Rowh was created with one simple belief - lashes should feel as good as they look.
At ROWH, we believe lashes should enhance your features, not overpower them.
As India's first half-strip lash brand, we set out to solve a problem most lash lovers know too well: full-strip lashes can often feel heavy, difficult to apply, and sometimes look more like lashes than your actual eyes.
Our half-strip lashes are designed differently.
Applied only to the outer corner of the eye, they create a natural lift, subtle definition, and an effortless, lifting effect in seconds. The result? A look that feels polished and elevated without looking obvious.
Whether you're heading to work, brunch, a wedding, or a night out, ROWH blends seamlessly with your natural lashes to give you the perfect balance of comfort, confidence, and wearability.
Why Rowh
Lashes that complete the look
We created ROWH for those who want their lashes to complete the look, not compete with it. It lifts and enhances the eyes without the heaviness of a full strip.
Beginner-friendly
Smaller, easier to apply, and faster than fullstrip lashes.
Natural-looking by design
The half-strip placement mimics the effect of naturally fuller outer lashes.
Lightweight comfort
No bulky bands, no drooping corners, no uncomfortable wear.
Made for everyday wear
From everyday coffee runs to special occasions and parties, ROWH fits effortlessly into your routine.
Recognised for Excellence
Envyé, our Femina Beauty Awards-winning style, has become a favourite for its lightweight feel, naturally elevated finish, and versatility to seamlessly transition from day to night look.